Wednesday November 4, 2009 -  Marketwire
Breaking News

Muscle Flex Announces the World Premiere of The Beagle StepFit Two-Minute Commercial and One-Page Landing Web-Page at www.BuyTheBeagle.com

Los Angeles, California – November 4, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it has released the Muscle Flex® Beagle StepFit™ 2-minute commercial and one-page landing page at www.BuyTheBeagle.com.  Muscle Flex is releasing the Beagle StepFit™ 2-minute direct response commercial simultaneously with the BUDDY Tablet Caddy™ later in November 2009 on a North America broadcast.

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Visit the New Muscle Flex MySpace Page 
Muscle Flex MySpace
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Muscle Flex to Release The Beagle StepFit Two-Minute Commercial and One-Page Landing Web-Page On Wednesday, November 4, at 8:00 AM Eastern

Los Angeles, California – November 2, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI)  announced today that it will release the final edited 2-minute commercial and one-page landing web-page for the Muscle Flex Beagle StepFit™ Pedometer on Wednesday, November 4, 2009 at 8:00 AM Eastern.  Muscle Flex is pre-releasing the Beagle (www.BeagleStepFit.com) television commercial and landing page for investors and international product distributors for the development of advantageous marketing and distribution relationships with global partners.  The Wednesday, November 4 Beagle StepFit release is ahead of its North American television debut scheduled for later in November....

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Muscle Flex Readies to Release its Muscle Flex VATA Brasil Ecommerce Site and has Expanded the Collection from 25 to 55 Pieces

Los Angeles, California – October 30, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI)  announced today that it will soon be ready to release its Muscle Flex VATA Brasil™ Sports and Active Wear Ecommerce site as the finishing touches on the first-generation site are completed.  In developing the Muscle Flex VATA Ecommerce site, Muscle Flex is creating several consumer orientated features such as add / suggestions for a piece when a piece is purchased, an ensemble of the week and many more.  The diversity and ensemble combinations demanded that the entire Muscle Flex VATA Brasil Collection be expanded from 25 pieces to 55.

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Muscle Flex Eyes International Distribution for The BUDDY Tablet Caddy and The Beagle StepFit Pedometer

Los Angeles, California – October 29, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI)   announced today that it is implementing the appropriate steps in facilitating international distribution for its BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and Beagle StepFit™ (www.BeagleStepFit.com) products through global direct response partnerships.  With the 1 and 2 minute short form commercials and one-page landing pages nearly completed, Muscle Flex is preparing for the North American release of both products through direct response national TV campaigns and in conjunction, beginning the steps necessary in launching both products in the global market place as well.

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Muscle Flex Chooses Moulton Logistics for its Fulfillment, Customer Service Call Center, Inventory & Database Management

Los Angeles, California – October 28, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI)  announced today that it has chosen Moulton Logistics for its fulfillment, customer service call center, inventory & database management.  Moulton Logistics (www.MoultonLogistics.com) is one of the largest fulfillment and inventory management providers in North America with over 40 years of Direct Response experience located in Van Nuys California.  Muscle Flex chose Moulton after developing a strong and dedicated relationship with them.  Moulton is one of the few fulfillment companies that provide the entire solution when it comes to shipping, returns, inventory management and collecting the valuable data associated with any direct response campaign. 


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Muscle Flex Chooses Chief Media as its National Media Buyer for its BUDDY Tablet Caddy and the Beagle StepFit Infomercials and Provides Details Regarding the Initial Media Campaign

Los Angeles, California – October 26, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it has chosen Chief Media (www.ChiefMedia.com) as its national media buyer for the BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and the Beagle StepFit™ (www.BeagleStepFit.com) infomercials.  Chief Media is a one of the nation’s top large scale television, print, radio and online media purchasers and is a leader as well as a pioneer in the direct response industry.  Chief Media also provides a wealth of value added expertise that includes business development, research as well as data tracking, data assimilation and overall program analysis.  Muscle Flex has developed a close relationship with the principals at Chief Media and is eager to utilize their years of expertise in the direct response business with the BUDDY and the Beagle as well as a number of other planned product releases anticipated shortly.

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Muscle Flex® regards “Water” as potentially the most important ingredient in maintaining a healthy lifestyle and it is estimated that as much as 75% of Americans do not drink enough good clean water.  Water consumption is one of Danny Alex’s, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better and healthier lifestyle.  Muscle Flex is developing a several water related products and will be included as one of Muscle Flex’s main product categories.

Muscle Flex is currently finalizing an at-home water filtration product it expects to retail from between $19.95 - $29.95 that it intends to market via a 2 minute short form commercial ...

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Muscle Flex® Releases its “In the Raw®” Logo Designs

Los Angeles, California October 2, 2009 – Muscle Flex Inc. (Pink Sheets: MFLI) announced today that it has released the logo designs for its “In the Raw” product line.  The Muscle Flex “In the Raw” product line is going to include a number of product offerings that are a part of its registered trademark wares and services.  The “In the Raw” clothing line will be a diversified portfolio of “In the Raw” branded merchandise. “In the Raw” products include multiple lines of apparel, such as caps, T-shirts and workout wear, extreme sports, reality-based videos and related music skewed to the extreme sports and mixed martial arts categories.

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The Muscle Flex® Highlight Reel
Here are a Few Recent Muscle Flex Highlights:

Muscle Flex vs WWE – In the Raw®

Muscle Flex’s ‘In the Raw’ Trademark wins final Federal Court appeal by WWE in the ‘In the Raw’ / Raw Trademark Dispute ... Read More

The Buddy Tablet Caddy™ Infomercial Release

Muscle Flex Set to release The Buddy Tablet Caddy™ Infomercial in Late September Nationally ... Read More

2 More “As Seen on TV“ Products to be Released

Muscle Flex Inc. Prepares for the release of 2 additional value priced products via Direct Response in late 2009 and early 2010 respectively ... Read More

Sugar Free – The TV Show

Muscle Flex Inc. and Sterling Worldwide Entertainment to Begin Filming ‘Sugar Free’, A TV Health / Variety Show Pilot Hosted by an A-List Celebrity for Major TV Networks and Studios in North America ... Read More

Merging Hollywood with Direct Response

Hollywood Insider, GBK Productions, gives Muscle Flex Inc. a standing invite to participate in their exclusive Hollywood and event-driven gifting suites which includes: The Golden Globes, The Oscars, The Emmy’s, The MTV Music Awards and The American Music Awards to name a few ... Read More

Muscle Flex Inc. Provides a Corporate Update
A Corporate update on The Buddy Tablet Caddy™, Sugar Free TV Show Pilot, ‘In the Raw®’ / WWE ‘Raw’ Trademark Victory and More ... Read More


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Muscle Flex® to Produce and Air a Two Minute Direct Response Commercial for The Muscle Flex Vata Brasil™ Sports & Active Wear Collection Ahead of its 30 Minute Television Program

Los Angeles, California October 1, 2009 – Muscle Flex Inc. (Pink Sheets: MFLI) announced today that it will produce and air a 2 minute direct response commercial for its Muscle Flex VATA Brasil™ Sports & Active Wear Collection (www.MuscleFlexVATA.com) ahead of its 30 minute TV program.  Muscle Flex expects to launch the Muscle Flex VATA Brasil™ Collection in October 2009 and the Exclusive Muscle Flex Premiere™ Collection by VATA Brasil™ early in the New Year.  The Muscle Flex VATA Brasil 2 minute commercial will be a “drive to the internet” strategy that is intended to initiate substantial ecommerce revenue as well as introduce the sassy, sexy and exciting styles of this one-of-a-kind active wear collection.  The Muscle Flex VATA Brasil 2 minute commercial will be aired in cities where the BUDDY Tablet Caddy™ and the Beagle StepFit™ have already established significant Muscle Flex brand awareness and loyalty to enhance revenue and website traffic numbers.

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The Muscle Flex/Sterling Worldwide Entertainment’s Daytime Primetime TV Show “Sugar Free” Garners Major Interest from Global Television Distributors  

Los Angeles, CA, and Miami, FL: September 30, 2009 – Muscle Flex Inc. (Pink Sheets: MFLI) and Sterling Worldwide Entertainment, LLC (www.SterlingWWE.com), a subsidiary of Visual Industries, Inc. jointly announced today that their television show “Sugar Free,” which is currently in pre-production, has received significant expressions of interest from global television program distributors and have engaged the interested media conglomerates in discussions regarding the show. Muscle Flex® and Sterling each holds a 50/50 ownership in “Sugar Free” and share equally in its future revenue streams. The companies are now in the final stages of pre-production for the TV pilot, which, upon completion, will be pitched to major television networks and national cable stations for North American and International distribution.

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Muscle Flex Founder & CEO Danny Alex Gives an Executive Online Radio Interview with SmallCapVoice.com and Provides Detailed Insight into the Future of Muscle Flex Inc.  

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Los Angeles, California – September 28, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that Founder & CEO, Danny Alex, talked with online radio host Stuart Smith of SmallCapVoice.com and provided a detailed, one on one question and answer session about Muscle Flex inc.  

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Muscle Flex to Seek All Infringement Damages Against World Wrestling Entertainment (WWE) After it was Successful in Defending its “In the Raw®” Trademark Against the WWE’s “Raw” Trademark

Los Angeles, California - September 17, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) has announced to investors that it will be seeking all infringement damages against the World Wrestling Entertainment for its unauthorized use of “Raw” in Canada which it has used without permission for over 10 years.  Muscle Flex has accumulated significant evidence which it believes proves undeniably that the WWE procured the sale and distribution of “Raw” labeled products that infringed on the ‘In the Raw®” wares and services over a period of many years and continue to this day.  In 2002, a Cease and Desist order was issued but was ignored by the WWE as they continued to sell “Raw” branded merchandise in Canada knowing that ‘In the Raw’ was a registered trademark. ...

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