muscleflexinc.com - Latest Press: Nov 4, 2009

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.MuscleFlexVATA.com (Product)

Muscle Flex to Release The Beagle StepFit Two-Minute Commercial and One-Page Landing Web-Page On Wednesday, November 4, at 8:00 AM Eastern

Los Angeles, California – November 2, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it will release the final edited 2-minute commercial and one-page landing web-page for the Muscle Flex Beagle StepFit™ Pedometer on Wednesday, November 4, 2009 at 8:00 AM Eastern. Muscle Flex is pre-releasing the Beagle (www.BeagleStepFit.com) television commercial and landing page for investors and international product distributors for the development of advantageous marketing and distribution relationships with global partners. The Wednesday, November 4 Beagle StepFit release is ahead of its North American television debut scheduled for later in November.

In the creation of each commercial, Muscle Flex carefully considers the script, content and production quality of each commercial and is focused on developing 3 distinct brands within each one; 1) The Muscle Flex corporate brand, 2) The host, Danny Alex, 3) The product that is the subject of the 2 minute spot. Muscle Flex provides no compromise in the quality, energy, entertainment value and delivery of the product message in each Muscle Flex commercial and believes that this attention to detail will be revealed in The Beagle StepFit 2 and 1 minute spots and in the revenue returns of its broadcast.

Muscle Flex has kept its marketing themes and concepts for its commercials and products very guarded. The Wednesday Beagle StepFit international debut will be the first time that the Beagle direct response commercial will be viewed outside of Muscle Flex and the production staff at Showreel (www.Showreel.com). Muscle Flex is so impressed with the production quality and final Beagle commercial that it intends to work with Showreel on an ongoing basis.

“The Beagle commercial is being released first with The BUDDY Tablet Caddy soon afterwards,“ said Danny Alex, Muscle Flex CEO and host of the Beagle StepFit commercial. “Muscle Flex is all about innovation, fresh new ideas and redefining the direct response business which is synonymous with the vision at Showreel. In developing the Muscle Flex brand globally, there are many ingredients that must come together to forge ongoing consumer trust and excitement. Muscle Flex is not about a ‘one product pump and dump’ like most ‘infomercials’ are on TV. We are building a ‘Health, Fitness and Lifestyle’ company with identifiable brands and global reach. We are very excited about the first Muscle Flex commercials and believe that the wait will be well worth it for investors, potential international partners and distributors. The Beagle StepFit commercial will exemplify the look and feel for all of Muscle Flex’s direct response television commercials. Muscle Flex has a number of additional product releases that it is eager to release which it is currently developing with Showreel.”

About Showreel (www.Showreel.com)

Showreel International, Inc. is an award-winning, full-service production company specializing in high-definition, long-format corporate messaging for broadcast, DVD and interactive purposes. For more information contact Terri Davis at (323) 464-5111 or email tdavis@showreel.com or visit.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.MuscleFlexVATA.com (Product)

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Muscle Flex Readies to Release its Muscle Flex VATA Brasil Ecommerce Site and has Expanded the Collection from 25 to 55 Pieces

Los Angeles, California – October 30, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it will soon be ready to release its Muscle Flex VATA Brasil™ Sports and Active Wear Ecommerce site as the finishing touches on the first-generation site are completed. In developing the Muscle Flex VATA Ecommerce site, Muscle Flex is creating several consumer orientated features such as add / suggestions for a piece when a piece is purchased, an ensemble of the week and many more. The diversity and ensemble combinations demanded that the entire Muscle Flex VATA Brasil Collection be expanded from 25 pieces to 55.

Selections of the Muscle Flex VATA Brasil Collection can be viewed at: http://www.muscleflexvata.com/pb/wp_e099f0e2/wp_e099f0e2.html

Muscle Flex is incorporating user interface and design features that are simple, entertaining and efficient in showcasing and navigation. It is important to have a dynamic Muscle Flex VATA Ecommerce site that keeps the customer coming back for weekly features and product specials. Some of the features that Muscle Flex is implementing include a weekly ensemble (top and bottom) that will be offered at a reduced retail price, product suggestions when a piece is selected and easy / clean site navigation and shopping cart functionality.

“We are hoping to have the first generation of the Muscle Flex VATA Brasil Ecommerce site up and running very soon. In designing the ecommerce site, we discovered that we really had to expand the line for our product ideas,” commented Danny Alex, Founder and CEO of Muscle Flex Inc. “One of the most important ingredients in developing the Muscle Flex VATA Brasil site is the pictures that present each particular product and they have come out incredibly beautiful !!”

Muscle Flex’s Amy Langkamp and Erin Lee are the Muscle Flex VATA Brasil product models and act in the larger roles as spokespersons along with Danny Alex for Muscle Flex VATA Brasil Collection. They will take an active role, both operationally and in related national media for the Collection and have been instrumental in its development and design ideas.

Amy Langkamp is the Chief Project Director and Erin Lee the Chief Creative Director at Muscle Flex Inc. Muscle Flex invites you to learn more about Amy and Erin and read their profiles at http://www.muscleflexinc.com/pb/wp_78c55eb5/wp_78c55eb5.html.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.MuscleFlexVATA.com (Product)

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Muscle Flex Eyes International Distribution for The BUDDY Tablet Caddy and The Beagle StepFit Pedometer

Los Angeles, California – October 29, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it is implementing the appropriate steps in facilitating international distribution for its BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and Beagle StepFit™ (www.BeagleStepFit.com) products through global direct response partnerships. With the 1 and 2 minute short form commercials and one-page landing pages nearly completed, Muscle Flex is preparing for the North American release of both products through direct response national TV campaigns and in conjunction, beginning the steps necessary in launching both products in the global market place as well.

There are a number of critical steps that must be taken to facilitate the process of releasing the BUDDY and the Beagle on a global scale. With the commercials and landing pages nearly complete, Muscle Flex is proceeding to expedite the necessary steps required in developing a network of global direct response partnerships with organizations with an established presence in each respective region.

“There is nothing I like better than to be under-estimated … if anyone doubts this company’s tenacity, alacrity and vehemence in establishing Muscle Flex Inc. as a respected and global ‘health, fitness and lifestyle’ brand then they aren’t paying attention,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “Muscle Flex is about people, authenticity, applying simple yet effective lifestyle changes in a real and genuine way for real and genuine people. It’s about getting people excited about being who they are and applying something that virtually the entire fitness and lifestyle industry has lost … common sense … and that opportunity exists globally.”

Muscle Flex is making final preparations for the November national launch of the The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and The Beagle StepFit™ Pedometer infomercials (www.BeagleStepFit.com). Muscle Flex will be launching both products simultaneously with each product being featured in its own 1-minute and 2-minute commercial.

Muscle Flex will be releasing the one page landing pages for both the BUDDY and the Beagle complete with the final edited 2 minute commercials to investors prior to their national broadcast.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.MuscleFlexVATA.com (Product)

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Muscle Flex Chooses Moulton Logistics for its Fulfillment, Customer Service Call Center, Inventory & Database Management

Los Angeles, California – October 28, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it has chosen Moulton Logistics for its fulfillment, customer service call center, inventory & database management. Moulton Logistics (www.MoultonLogistics.com) is one of the largest fulfillment and inventory management providers in North America with over 40 years of Direct Response experience located in Van Nuys California. Muscle Flex chose Moulton after developing a strong and dedicated relationship with them. Moulton is one of the few fulfillment companies that provide the entire solution when it comes to shipping, returns, inventory management and collecting the valuable data associated with any direct response campaign.

“Moulton Logistics is the premiere fulfillment company that leads the nation in fitness and lifestyle products,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “They are an absolute perfect fit for Muscle Flex with all that they provide for our growing list of direct response products. The BUDDY and The Beagle are the first of our products that Moulton will be handling for Muscle Flex and we certainly expect many more.”

Muscle Flex will be releasing the one page landing pages for both the BUDDY and the Beagle complete with the final edited 2 minute commercials to investors prior to their national broadcast.

About Moulton Logistics (www.MoultonLogistics.com)

Moulton Logistics Management is an integrated logistics company and provides a total solution and one-stop-shopping for companies requiring customized information solutions, fulfillment, retail distribution and logistics services. One of the country's leading fulfillment resources, Moulton Logistics Management is serving numerous clients in all areas of b-to-b and b-to-c marketing, including DRTV, catalogs, online shopping, continuity programs, literature fulfillment and CRM services. Moulton operates from a 200,000-sq-ft facility in Van Nuys, CA, close to the Los Angeles and Long Beach ports

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.MuscleFlexVATA.com (Product)

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Muscle Flex Chooses Chief Media as its National Media Buyer for its BUDDY Tablet Caddy and the Beagle StepFit Infomercials and Provides Details Regarding the Initial Media Campaign

Los Angeles, California – October 26, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it has chosen Chief Media (www.ChiefMedia.com) as its national media buyer for the BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and the Beagle StepFit™ (www.BeagleStepFit.com) infomercials. Chief Media is a one of the nation’s top large scale television, print, radio and online media purchasers and is a leader as well as a pioneer in the direct response industry. Chief Media also provides a wealth of value added expertise that includes business development, research as well as data tracking, data assimilation and overall program analysis. Muscle Flex has developed a close relationship with the principals at Chief Media and is eager to utilize their years of expertise in the direct response business with the BUDDY and the Beagle as well as a number of other planned product releases anticipated shortly.

Muscle Flex® is planning an initial 4 week test campaign with Chief Media starting in November 2009 for both the BUDDY and the Beagle. The first month’s budget for the initial media test campaign for each product is scheduled to be $40,000 for a total of an $80,000 media investment in the BUDDY and the Beagle commercials at which time the sales data will be analyzed and any refinements or “tweaking” shall be performed to optimize the campaigns going into month two.

“There is one thing that draws me to people and organizations beyond anything else … passion. I have been having discussions with Chief Media for quite some time and they have always been eager and have shown excitement in working with Muscle Flex,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “Chief Media is one of the largest media buyers in the country for direct response but it is their other talents and expertise that will maximize the BUDDY and the Beagle campaigns. Muscle Flex has a lot of products that it is bringing to market in a very short while and there is an opportunity to cross-pollinate brands and create a strong national presence for Muscle Flex. Chief Media can be one of the catalysts that helps accelerate the overall Muscle Flex vision and business strategy.

Muscle Flex is preparing for the November national launch of the The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and The Beagle StepFit™ Pedometer infomercials (www.BeagleStepFit.com). Muscle Flex will be launching both products simultaneously with each product being featured in its own 2-minute infomercial.

Muscle Flex will be releasing the one page landing pages for both the BUDDY and the Beagle complete with the final edited 2 minute commercials to investors prior to their national broadcast.

About Chief Media (www.ChiefMedia.com)

Chief Media pioneers new ways to buy Direct Response Media to efficiently utilize every dollar to its fullest potential. Chief Media brings over 75 years of combined traditional and interactive media expertise to bear, enabling clients their ROI goals through unparalleled market expertise, industry knowledge and the strongest relationships with key partners including telemarketers, call centers, fulfillment houses, merchant banks, and other media vendors that helps drive Direct Response campaigns. Since 1996, Chief Media has developed ground breaking and trackable Direct Response campaigns through broadcast, cable syndication, print, radio, and online media.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.MuscleFlexVATA.com (Product)

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Muscle Flex Completes the Filming of The BUDDY Tablet Caddy and The Beagle StepFit Infomercials and Prepares for the November Product Launch

Los Angeles, California – October 21, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it has completed filming of the BUDDY Table Caddy™ (www.BuddyTabletCaddy.com) and The Beagle StepFit™ (www.BeagleStepFit.com) Pedometer infomercials and is preparing for the November 2009 launch. The filming for the Muscle Flex Beagle was completed on Monday October 19 and was filmed and produced by Showreel International Inc. (www.Showreel.com). The results far exceeded the expectations of Muscle Flex and Showreel as the concepts, filming and the final footage results were sensational.

Details of the Beagle StepFit and the BUDDY Tablet Caddy scripts and commercial concepts are being kept secret until their official viewing for the market and investors which is expected within the next two weeks ahead of the television airing on national cable and network broadcast in November 2009.

“We are extremely excited and fired up at Muscle Flex,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “The filming and the concepts for both the Beagle and the BUDDY were both innovative and cutting edge for the direct response idiom and we are ecstatic at the results. The BUDDY and the Beagle are only the first two of many product releases for Muscle Flex and it is going to be a fantastic way for this company to get started. We have kept the scripts and concepts very secretive until now but, with the final commercial edits expected within days, we are eager to release the final commercial cuts for investors. We will pre-release the commercials along with their respective one-page landing pages within the next couple of weeks ahead of their November national launch dates. We are already planning and developing the next four commercials for Muscle Flex but I fully expect the BUDDY and the Beagle to make Muscle Flex a company that a lot of people will have to acknowledge as a true innovator and leader in the fitness and lifestyle direct response category.”

Muscle Flex is preparing for the November national launch of the The BUDDY Tablet Caddy and The Beagle StepFit™ infomercials. Muscle Flex will be launching both products simultaneously with each product being featured in its own 2-minute infomercial.

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Muscle Flex Chooses Showreel International Inc. to Produce the Beagle StepFit Two-Minute Commercial to be Filmed October 19, 2009 for the November Product Launch

Los Angeles, California – October 16, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it has chosen Showreel International Inc. (www.Showreel.com) to produce the Muscle Flex Beagle StepFit™ Pedometer 2-minute commercial to be filmed on Monday, October 19, 2009 for the November 2009 product launch. Showreel is an innovative film and video production company known for thinking out of the box and delivering intelligent, engaging productions that resonate with their target audience. For 25 years Showreel has created and produced numerous visually stunning award-winning projects for organizations such as Sony, Alcoa, Revlon, Taser International, Herbal Essences, Johnson & Johnson and Gillette.

The Muscle Flex philosophy in developing its “As Seen on TV” direct response commercials is one of innovation and most importantly, brand integrity -- to build unequivocal trust in consumers in the Muscle Flex name and all of its product brands. To this end, Muscle Flex is one of the only companies that offers a lifetime guarantee on most of its products and develops its commercials through positive and energizing messages … a healthy lifestyle happens one small step at a time. This is a philosophy shared with the team at Showreel. Showreel’s two directors, Eric Jackson and Iain McLean work together and bring their extensive experience and forward thinking creative expertise to all of Showreel’s productions.

Erin Jackson, one of the directors of the Muscle Flex Beagle StepFit commercial, commented, "In today’s infomercial environment people feel let down, taken advantage of and are beginning to ignore any approach or communication that feels disingenuous. Just like Muscle Flex CEO, Danny Alex, we believe in giving the consumer intellectual credit. There is nothing that anyone is going to buy off of television that is going to ‘revolutionize their lives’; there is nothing that has miraculous, unexplained power; and no one is going to buy a product because it’s ‘value’ is $195.00, but if they act now they can get it for $19.95 -- those days are over.”

Iain McLean added, “Today’s environment is much different and consumers are more educated after 15 years of product pump and dumps. Muscle Flex and Showreel have the opportunity to be the first to truly innovate, re-build trust in the consumer and build a world class brand in Muscle Flex. This is exactly what we intend to do with every Muscle Flex production that we are involved in. It was a natural fit to partner with Danny Alex and Muscle Flex. Danny is a colorful spokesman for Muscle Flex with natural charisma and genuinely cares about people. He is real, his message is honest and authentic and it is our job to capture that. As Danny says: ‘It all happens one step at a time’."

Muscle Flex is preparing for the November national launch of the The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and The Beagle StepFit™ Pedometer infomercials (. www.BeagleStepFit.com Flex will be launching both products simultaneously with each product being featured in its own 2-minute infomercial. Muscle

About Showreel (www.Showreel.com)

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.MuscleFlexVATA.com (Product)

www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex

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Muscle Flex Prepares for the November National Launch of The BUDDY Tablet Caddy and The Beagle StepFit Pedometer Infomercials and Provides Detail on its Marketing Strategy

Los Angeles, California – October 14, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) (www.MuscleFlexInc.com) announced today that it is preparing for the November national launch of the The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and The Beagle StepFit™ Pedometer infomercials (www.BeagleStepFit.com). Muscle Flex will be launching both products simultaneously with each product being featured in their own 2-minute infomercial. The Muscle Flex strategy is to open up markets for each of its products through a multi-faceted marketing approach. This includes:

1. Airing and releasing The BUDDY and The Beagle in the same markets to intentionally increase the repetitive effects of the TV exposure.

2. Cross pollinating and up-selling The BUDDY with the The Beagle, and vice versa, by offering the other through an up-sell to the consumer with an applied discount (20% – 25%) both through the online ecommerce engine and live operator sales.

3. A dedicated one page landing page for each product.

4. Reinforce each local market with print media; primarily newspaper and direct mail pieces.

5. Online Guerilla marketing tactics.

6. “Pay per performance” TV media as well as TV media purchase.

Muscle Flex strongly believes in "brand visibility & recognition" as it develops each market which is why releasing multiple products in the same markets is a key element in maximizing the revenue potential of each product campaign and allowing Muscle Flex to release subsequent products in markets that it has established brand identity and recognition.

The Muscle Flex strategy is a "Drive to the Internet" strategy where transaction costs are the most advantageous however, a 1-800 customer order feature is always included on all product releases. Each respective one page landing ecommerce page for the BUDDY and The Beagle are currently being finalized.

Muscle Flex has a number of additional products that are ready for commercial distribution which include an at-home water filtration product it expects to retail from between $19.95 - $29.95, the Muscle Flex VATA Brasil™ Sports and Active Wear Collection and several other products that Muscle Flex will provide additional details on shortly. Muscle Flex is focusing its time and resources in the lower priced item categories which requires a fraction of the resources to bring a product to market and dramatically mitigates risk by spreading its resources across a number of consumer products as opposed to one large high priced item. As well, 2-minute short form commercials allow for 24 hour / 7 day penetration into national cable and network markets as opposed to the 30-minute format which is limited in the time and day it can air. This allows Muscle Flex to grow its brand(s) and consumer awareness across a wider audience from both a demographic and geographic perspective.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.MuscleFlexVATA.com (Product)

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Muscle Flex Developing a Strong Product Portfolio in the “Water” Category to Include Filtration, Bottled Water and Health Infused Water

Los Angeles, California – October 8, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) (www.MuscleFlexInc.com) announced today that it is developing a strong portfolio of “Water” related products to market using its direct response, online ecommerce and traditional retail methods. Muscle Flex® regards “Water” as potentially the most important ingredient in maintaining a healthy lifestyle and it is estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex’s, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better and healthier lifestyle. Muscle Flex is developing a several water related products and will be included as one of Muscle Flex’s main product categories.

Muscle Flex is currently finalizing an at-home water filtration product it expects to retail from between $19.95 - $29.95 that it intends to market via a 2 minute short form commercial. Muscle Flex is developing a comprehensive list of “Water” related products from easy at-home and on-the-go filtration products to bottled water and water that is infused with additional nutrients and enhanced benefits.

The benefits of drinking ample amounts of water are numerous:

· Dehydration can slow down one's metabolism as much as 3%

· One glass of water can shut down midnight hunger angst.

· Lack of water is considered the primary reason for daytime fatigue.

· Research indicates that 8-10 glasses of water a day could significantly ease back and joint pain for up to 80% of sufferers.

· A mere 2% drop in body water can trigger fuzzy short-term memory, trouble with basic math, and difficulty focusing on the computer screen or on a printed page.

· Drinking ample amounts of water daily has been found to decreases the risk a number of negative human conditions and diseases.

“Water products are a major focus for Muscle Flex Inc.,” commented Danny Alex. “If people drank 1 or 2 glasses of water when they felt sluggish, tired or fatigued, within minutes they would feel revived and come alive. Water is something that everyone MUST drink and everyone understands the importance of it. Muscle Flex will be a one-stop provider of real-life ‘Water’ solutions for people … solutions that are innovative and that can easily be applied to anyone’s lifestyle. Becoming and staying healthy is all about simple one-step at a time lifestyle changes that take hold and stick as permanent lifestyle changes. As with the majority of Muscle Flex products, the Muscle Flex lifetime guarantee will apply to our water related products. It shows our commitment to quality as well as building the brand name, Muscle Flex, that people trust and hold in high regard. Unequivocal consumer trust in Muscle Flex and in all Muscle Flex brands is critically important as an over-all corporate mission”

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.MuscleFlexVATA.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.TheMuscleFlex.com (Product)

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Muscle Flex® to Join the Official Latin GRAMMY^® Awards Talent Gift Lounge November 3-5 in Las Vegas to showcase its Muscle Flex VATA Brasil™ Sports & Active Wear Collection to Coincide with the Release of the BUDDY Tablet CADDY™ and Beagle StepFit™ Commercial Launches

Los Angeles, California October 6, 2009 – Muscle Flex Inc. (Pink Sheets: MFLI) announced today that it will participate in the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY® Awards where it will showcase its Muscle Flex VATA Brasil™ Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event. This official gift lounge is produced by industry leader Distinctive Assets and is an invite-only showcase of some of the hottest products hand-picked by one of Hollywood’s most influential trendsetters, Lash Fary, founder of Distinctive Assets. Billed as one of the most watched television music events globally, the Latin GRAMMY Awards attracts many of the largest and most influential media and international press organizations as well as musicians and industry leaders. This premier event will coincide with Muscle Flex’s BUDDY Tablet Caddy™ and Beagle StepFit™ commercial launches in November.

While this year’s star-powered roster of talent is yet to be released, celebrities who have previously come out to perform or present at the Latin GRAMMY Awards Ininclude:

Shakira              Ricky Martin               Jennifer Lopez
John Legend      Gloria Estefan            Carlos Santana
George Lopez    Jessica Simpson        Thalia
Marc Anthony     Eva Longoria              Black Eyed Peas
Sofia Vergara      Calle 13                    Juan Luis Guerra
Penelope Cruz    Salma Hayek            Daddy Yankee
Daisy Fuentes

Muscle Flex will showcase its Muscle Flex VATA Brasil Sports and Active Wear Line to an incredible list of international media and musicians. The potential media exposure generated from this backstage event for the Muscle Flex VATA Brasil Collection is awesome to say the least. Muscle Flex will have the opportunity to meet and place Muscle Flex VATA Brasil pieces into the hands of some of the most influential entertainers and industry insiders.

“Muscle Flex is eager to participate in any media driven event that showcases and brings the potential for international attention to our products,” commented Danny Alex, CEO of Muscle Flex Inc. “This Distinctive Assets Gift Lounge is part of the official Latin GRAMMY week activities and will allow Muscle Flex to be face to face with the world’s most prolific and influential press, entertainers, music insiders and celebrities. It is the perfect recipe to launch the Muscle Flex BUDDY Tablet Caddy and Beagle StepFit national commercial campaigns.”

Muscle Flex has signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™, for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection – The Muscle Flex Premiere line is an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil (to be launched in early 2010).

The Muscle Flex VATA Brasil Collection – This Collection is comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex has co-branded with VATA Brasil. The collection encompasses 15 – 18 pieces with an exclusive marketing agreement for a direct response marketing vehicle (to be launched in October 2009).

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit™ garment that fits sizes 0-12 making it a perfect candidate for a direct response 30-minute television program. The specially-designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com)

The Muscle Flex BUDDY Tablet Caddy is a compact and portable Tablet Caddy that has 3 compartments, adjustable timer and alarm to remind the user to take their medications or vitamins. The BUDDY™ has several user friendly features: it’s compact, portable, lightweight, easy to use and has an adjustable timer and alarm mechanism. No more missed prescriptions or vitamins with The BUDDY™!

The Beagle StepFit™ Pedometer (www.BeagleStepFit.com)

The Muscle Flex Beagle StepFit™ is a multi-functional pedometer that clips onto the waist of an individual for walking, running, tennis, golf and many other sports and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading-edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com . For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys , and a Facebook fan at www.facebook.com/latingrammys.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The BUDDY Tablet Caddy” and “The Beagle StepFit” are Trademarks of Muscle Flex Inc

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Muscle Flex® Releases its “In the Raw®” Logo Designs

Los Angeles, California October 2, 2009 – Muscle Flex Inc. (Pink Sheets: MFLI) announced today that it has released the logo designs for its “In the Raw” product line. The Muscle Flex “In the Raw” product line is going to include a number of product offerings that are a part of its registered trademark wares and services. The “In the Raw” clothing line will be a diversified portfolio of “In the Raw” branded merchandise. “In the Raw” products include multiple lines of apparel, such as caps, T-shirts and workout wear, extreme sports, reality-based videos and related music skewed to the extreme sports and mixed martial arts categories.

Muscle Flex is currently completing its first generation “In the Raw” T-shirts and selected exercise and fashion apparel as well as developing a line of Muscle Flex “In the Raw” denim jeans that it is currently in the process of reviewing a number of co-branding opportunities.

The multi-year trademark dispute between Muscle Flex’s “In the Raw” and WWE’s “Raw” trademark concluded in April of this year when Muscle Flex Inc. successfully defended its “In the Raw®” trademark against WWE “Raw” trademark application 1,153,018 in a final Federal Court appeal by the WWE. Previously, on June 18, 2008, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for "RAW." The ruling confirmed that certain wares listed in the RAW trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw®" registered trademark.

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

“In the Raw” is a Registered Trademark of Muscle Flex Inc. in Canada.

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Muscle Flex® to Produce and Air a Two Minute Direct Response Commercial for The Muscle Flex Vata Brasil™ Sports & Active Wear Collection Ahead of its 30 Minute Television Program

Los Angeles, California October 1, 2009 – Muscle Flex Inc. (Pink Sheets: MFLI) announced today that it will produce and air a 2 minute direct response commercial for its Muscle Flex VATA Brasil™ Sports & Active Wear Collection (www.MuscleFlexVATA.com) ahead of its 30 minute TV program. Muscle Flex expects to launch the Muscle Flex VATA Brasil™ Collection in October 2009 and the Exclusive Muscle Flex Premiere™ Collection by VATA Brasil™ early in the New Year. The Muscle Flex VATA Brasil 2 minute commercial will be a “drive to the internet” strategy that is intended to initiate substantial ecommerce revenue as well as introduce the sassy, sexy and exciting styles of this one-of-a-kind active wear collection. The Muscle Flex VATA Brasil 2 minute commercial will be aired in cities where the BUDDY Tablet Caddy™ and the Beagle StepFit™ have already established significant Muscle Flex brand awareness and loyalty to enhance revenue and website traffic numbers.

The Muscle Flex VATA Brasil and the exclusive Muscle Flex Premiere Collections are a OneFit™ garment that fits sizes 0 -12 making it a perfect product for a direct response 2 minute and 30 minute television program. The specially designed VATA OneFit™ fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature as well as natural wicking that uses no chemical treatments to draw the moisture from the skin to the surface where it quickly evaporates.

The Muscle Flex VATA Brasil 2 minute commercial will air prior to the full length 30 minute program which will showcase both the Muscle Flex VATA Brasil and the Exclusive Muscle Flex Premiere Collections. The 30 minute program, which is currently in development, will be an exciting showcase of both collections and will utilize 4 or 5 of today’s high profile female celebrities. Danny Alex will host the 30 minute program and he promises that it will be a one-of-a-kind entertaining and inspiring showcase of both collections.

“The Muscle Flex VATA Brasil and the Muscle Flex Premiere lines are the hottest thing to hit female sports, fitness and casual apparel. We fully expect to capture significant market share in the female apparel category and grow that share exponentially,” commented Danny Alex, CEO of Muscle Flex Inc. “The reaction to the lines has been phenomenal to say the least. During Emmy week, we had the opportunity to showcase and gift pieces from the line to a large number of celebrities and media and the response was truly amazing. In addition to the TV commercials, we have several high profile promotional events scheduled over the next few months that will truly propel both collections to the next level.”

Muscle Flex signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™ for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection – The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection – This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 – 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

“The BUDDY Tablet Caddy”, “The Beagle StepFit” and “Muscle Flex Premiere” are Trademarks of Muscle Flex Inc.

“OneFit” and “VATA Brasil” are Trademarks of Vata Enterprises

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The Muscle Flex/Sterling Worldwide Entertainment’s Daytime Primetime TV Show “Sugar Free” Garners Major Interest from Global Television Distributors

Los Angeles, CA, and Miami, FL: September 30, 2009 – Muscle Flkex Inc. (Pink Sheets: MFLI) and Sterling Worldwide Entertainment, LLC (www.SterlingWWE.com), a subsidiary of Visual Industries, Inc. (Pink Sheets: VUAL), jointly announced today that their television show “Sugar Free,” which is currently in pre-production, has received significant expressions of interest from global television program distributors and have engaged the interested media conglomerates in discussions regarding the show. Muscle Flex® and Sterling each holds a 50/50 ownership in “Sugar Free” and share equally in its future revenue streams. The companies are now in the final stages of pre-production for the TV pilot, which, upon completion, will be pitched to major television networks and national cable stations for North American and International distribution.

The initial interest is derived from the timely and compelling program content of “Sugar Free” as well as the strong relationships Sterling enjoys in the global television space. Interest in “Sugar Free” is not limited to the actual program broadcast but also extends to sales and distribution of the “Sugar Free” DVD series.

In an age where more than 21 million people (7% of the population) have diabetes and even more suffer from obesity and other illnesses, “Sugar Free” delivers real-life, practical solutions to anyone seeking to develop and maintain a healthy lifestyle. Hosted by a top-rated TV celebrity with a loyal fan base, “Sugar Free” takes a fun, in-your-face approach to demonstrating sugar-free recipes, exercises, and how to maintain a sugar-free life at work events, lunches, and dinners. In addition, celebrity guest appearances will add variety and depth to keep programming fresh on a daily basis.

“Revenue derived from a television program like Sugar Free can be significant. With the huge success of such TV shows as ‘The Biggest Loser’ and ‘Celebrity Fit Club,’ diet and exercise shows have been spun into television gold,” said Danny Alex, CEO of Muscle Flex Inc. “‘Sugar Free’ has it all—the information, ideas and personalized motivation to help viewers get healthy and stay that way. The show is truly different—it’s a cooking lesson, self-help talk show and reality TV all in one.”

Kira Baskerville, CEO of Sterling Worldwide Entertainment, said, “’Sugar Free’ will be a show that will help many people worldwide live healthier, longer lives. Sterling is excited to bring ‘Sugar Free’ to the international market place with Muscle Flex.”

“Sterling not only possesses the talent and experience to develop an A-class daytime/primetime TV program but they also have long-standing relationships that can propel ‘Sugar Free’ into widespread distribution globally,” commented Danny Alex, CEO of Muscle Flex Inc. “Sterling has successfully launched health and wellness TV shows globally, including the U.K., Europe and the U.S. ‘Sugar Free’ is one of Muscle Flex’s best kept secrets and its potential has not been fully addressed by investors.”

The overweight epidemic affects millions of people both young and old. As such, “Sugar Free” is expected to appeal to the 18- to 49-year-old demographic. However, as “self help” and “living a better life” resonates with persons of any age, the show is expected to reach an even broader audience in the U.S. Additional details of the show will be released at a future date in order to protect proprietary content, ideas and information.

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

About Sterling Worldwide Entertainment, LLC (www.SterlingWWE.com)

Sterling Worldwide Entertainment, LLC, creates and delivers premium products in the entertainment market. Sterling enjoys relationships with award-winning producers, directors, and writers. Our relationships have expanded to include key financial institutions and distribution companies. It is Sterling’s continued goal to create critically acclaimed work that also achieves commercial success and garners significant returns throughout the life of the film or project.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.MuscleFlexVATA.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.TheMuscleFlex.com (Product)

http://smallcapvoice.com/blog/9-25-09-audio-interview-with-muscle-flex-inc-otcpk-mfli/

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Muscle Flex to Release the BUDDY Tablet Caddy™ and the Beagle StepFit™ Simultaneously Via Direct Response TV Infomercials to Coincide with Several Major National Promotions, TBA

Los Angeles, California – September 29, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that it will be releasing The BUDDY Tablet Caddy™ and the Beagle StepFit™ Pedometer simultaneously in early November to coincide with a number of significant national promotions Muscle Flex has scheduled. There are two primary reasons to launch both products simultaneously in the early November:

1. Muscle Flex intends to run both commercials in the same markets so that each product reinforces the other in terms of corporate and product awareness and,

2. Muscle Flex has a number of high profile national promotional events scheduled that will act as an additional catalyst in bringing significant market awareness to the Muscle Flex brand as well as both products simultaneously. These high profile promotional events are to be announced shortly.

Muscle Flex believes that it can dramatically benefit its sales numbers of each product by reinforcing each respective product’s advertising through congruent and paralleled marketing campaigns. As well, Muscle Flex has a number of very high profile promotions that it will be engaged in that will bring added awareness as each product is launched in the same markets and at the same time. The intent is to expand the BUDDY Tablet Caddy and The Beagle StepFit into the same markets and release new products in the markets that Muscle Flex already has well established corporate and product awareness.

“The strategy is a simple one in that we want each product to reinforce the other and bring the additional consumer awareness, not only to the products, but to Muscle Flex as a trusted and recognized health, fitness and lifestyle brand.” Commented Danny Alex, CEO of Muscle Flex Inc. “With the very high profile promotional events Muscle Flex has planned and the release of The BUDDY™ and The Beagle™ in the same markets, we feel that we can greatly increase our initial sales and growth curve quickly.”

The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com)

The BUDDY Tablet Caddy is an exciting new Muscle Flex® product which is a compact and portable Tablet Caddy that has 3 compartments and adjustable timer and alarm to remind the user to take their medications or vitamins. The BUDDY™ has several user friendly features; it’s compact, portable, lightweight, easy to use and has an adjustable timer and alarm mechanism. No more missed prescriptions or vitamins with The BUDDY™!!

The Beagle StepFit™ Pedometer (www.BeagleStepFit.com)

The Beagle StepFit is an exciting Muscle Flex release. It’s a multi-functional pedometer that clips onto the waist of an individual for walking, running, tennis, golf and many other sports and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

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Muscle Flex Founder & CEO Danny Alex Gives an Executive Online Radio Interview with SmallCapVoice.com and Provides Detailed Insight into the Future of Muscle Flex Inc.

Los Angeles, California – September 28, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that Founder & CEO, Danny Alex, talked with online radio host Stuart Smith of SmallCapVoice.com and provided a detailed, one on one question and answer session about Muscle Flex inc.

The interview can be heard at the Muscle Flex® main corporate website at www.MuscleFlexInc.com or at the following link:

In the 15 minute interview, Muscle Flex CEO Danny Alex spoke in detail about the Company’s business plan, focus and overall corporate strategy. The SmallCapVoice.com online question and answer session is the most comprehensive and detailed interview that Muscle Flex CEO Danny Alex has provided and gives specific and genuine insight into the corporate philosophy and strategy of Muscle Flex Inc.

About SmallCapVoice.com

SmallCapVoice.com is a recognized corporate investor relations firm, with clients nationwide, known for its ability to help emerging growth companies build a following among retail and institutional investors. SmallCapVoice.com utilizes its stock newsletter to feature its daily stock picks, audio interviews, as well as its client’s financial news releases. SmallCapVoice.com also offers individual investors with all the tools they need to make informed decisions about the stocks they are interested in. Tools like stock charts, stock alerts, and investor fact sheets can assist with investing in stocks that are traded on the OTC BB and Pink Sheets. To learn more about Smallcapvoice.com and their services, please visit www.smallcapvoice.com/services.html.

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to help in assisting all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.BeagleStepFit.com (Product)

www.MuscleFlexVATA.com (Product)

www.BUDDYTabletCaddy.com (Product)

www.TheMuscleFlex.com (Product)

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Andre Agassi Foundation Announces All-Star Line-Up for 2009 Grand Slam for Children; Muscle Flex VATA Brasil Sports & Active Wear Line Included in the Distinctive Assets “Andre Agassi’s 14th Annual Grand Slam for Children” Gift Basket by Lash Fary September 26, 2009 at Wynn LAS Vegas

Los Angeles, California – September 24, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that the Andre Agassi Foundation has announced that Dane Cook, Daughtry, Tim McGraw and Brian McKnight will headline its 2009 Grand Slam for Children benefit concert, under the musical direction of David Foster. Muscle Flex VATA Brasil Sports & Active Wear Line will be included in the “Andre Agassi’s 14th Annual Grand Slam for Children” Gift Basket by Lash Fary and Distinctive Assets. Hosted by tennis legend and philanthropist Andre Agassi and presented by Genworth Financial, the 2009 Grand Slam for Children will take place Saturday, Sept. 26 at Wynn Las Vegas.

As part of the Distinctive Assets Gift Basket, Muscle Flex will gift thirty (30) Muscle Flex VATA Brasil Sports and Active Wear ensembles to the presenters and performers of the event. Past entertainers include: Barbra Streisand, Sir Elton John, Billy Joel, Phil Collins, Jerry Seinfeld, Stevie Wonder, Ellen DeGeneres, Jamie Foxx, Robin Williams, Celine Dion, Don Henley, Glenn Frey, Rod Stewart, Tony Bennett, Luther Vandross, Usher, Matchbox Twenty, Goo Goo Dolls, Faith Hill, Tim McGraw, Mary J. Blige, Kelly Clarkson, John Mayer, Dennis Miller, Ray Romano, Lionel Richie, Carlos Santana, Earth, Wind & Fire, Seal, Tears for Fears, Duran Duran, Hall and Oates, Josh Groban, Natasha Bedingfield, Sheryl Crow, The Killers and Lifehouse among others.

Muscle Flex is also providing five (5) Muscle Flex VATA Brasil Sports and Active Wear gifts to the media as part of the national exposure provided by participating in “Andre Agassi’s Grand Slam for Children” Gift Basket by Lash Fary and Distinctive Assets.

“Muscle Flex is extremely honored to be included in the Andre Agassi’s Grand Slam for Children Gift Basket,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “It will provide product placement with some of today’s most celebrated and prolific entertainers as well as garner significant media attention. Also, children are a huge focus for Muscle Flex’s charitable efforts. This is a fantastic event and Andre Agassi and all of the celebrity performers and presenters who have participated have made and continue to make a huge positive impact on the lives of so many children.”

The Andre Agassi Foundation for Education is a not-for-profit public charity dedicated to transforming education to create opportunities for children. Through its public charter school, the Andre Agassi College Preparatory Academy, the Foundation strives to provide underserved youth in Las Vegas with a quality K-12 education to prepare for excellence in college and beyond. Through state and national advocacy, the Foundation also works to increase investment and accountability in public schools. To support the Andre Agassi Foundation or to obtain additional information, please visit www.agassifoundation.org.

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

Muscle Flex® Registers The Beagle StepFit™ with the USPTO for Trademark Registration for its New Direct Response Product, The Beagle StepFit Pedometer

Los Angeles, California – September 23, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) has submitted its trademark application for “The Beagle StepFit” for trademark registration with the USPTO (United States Patent and Trademark Office). Visits www.BeagleStepFIt.com for product details.

The Beagle StepFit is the second value product release by Muscle Flex and is a multi-functional pedometer that clips onto the waist of an individual for walking or running and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features

1. Body Fat Monitor

2. Step Counter

3. Calorie Burn Counter

4. Distance Calculator

5. Exercise timer

6. Clock with Alarm: 12/ 24 Hour format

Muscle Flex is currently developing a 1 and 2 minute short form direct response Muscle Flex is currently developing a 1 and 2 minute short form direct response commercial for the Beagle that will be released nationwide prior to Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.

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Muscle Flex® Wraps Up Its Emmy Awards Activities and Describes it as Being “Extremely Successful”

Los Angeles, California – September 22, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) wrapped up its Emmy Awards activities on Sunday and is providing investors a summary of a number of events that Muscle Flex was a part of. The two day GBK Productions Emmy Awards Gifting Lounge was held on Friday and Saturday from 11 am – 6 pm. Muscle Flex had the opportunity to meet and showcase its Muscle Flex VATA Brasil™ Sports and Active Wear Line to a number of individuals from the press and media outlets including three television / Online interviews as well as magazines and online columns. In addition, Danny Alex spent time with and showcased the Muscle Flex VATA Brasil Collection to a number of high profile celebrities such as Jennifer Love Hewitt, Morgan Fairchild, Randy Jackson and Neal McDonough to name a few. A total of 39 various television celebrities visited the Muscle Flex suite and the reactions to the Muscle Flex VATA Brasil Collection were extremely positive and upbeat.

Muscle Flex developed many significant relationships and networking contacts during the week. There are many that have the potential to be extremely beneficial and lucrative to muscle Flex Inc. Details will be provided as material changes develop.

The week ended off with the 61^st Annual Primetime Emmy Awards Show on Sunday evening which Danny Alex was in attendance. Danny described the Emmys Show as a fabulous production and a great way of meeting and developing relationships with some of television’s most prolific celebrities and insiders. The relationships that were forged are of high value in their potential benefit for Muscle Flex Inc.

In addition, Muscle Flex was included in the prestigious and exclusive “Everybody Wins at the Emmys Gift Basket” produced by Lash Fary and Distinctive Assets (www.distinctiveassets.com). Lash Fary is the founder of Distinctive Assets which, for over a decade, has provided the most coveted and sought after Gift Baskets to Hollywood celebrities and industry elite. Lash Fary is decidedly one of Hollywood’s most influential product trend setters and high profile celebrity event organizers. Under the leadership of Lash Fary, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People’s Choice Awards, MTV Movie Awards and many others. Well known to Hollywood’s elite, Lash Fary and Distinctive Assets are responsible for gifting a who’s who of Hollywood over the past decade including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.

All Nominees who did not win their category received a Distinctive Assets “Everybody Wins at the Emmys Gift Basket”. The complete list of individuals who received this year’s Distinctive Assets Gift Basket is:

Lead Actor (Drama)

Hugh Laurie (House) Simon Baker (The Mentalist)

Michael C. Hall (Dexter) Gabriel Byrne (In Treatment)

Jon Hamm (Mad Men)

Lead Actor (Comedy)

Tony Shalhoub (Monk) Steve Carell (The Office)

Jemaine Clement (Flight of the Conchords) Charlie Sheen (Two and a Half Men)

Jim Parsons (The Big Bang Theory)

Lead Actress (Drama)

Kyra Sedgwick (The Closer) Mariska Hargitay (Law & Order: SVU)

Sally Field (Brothers & Sisters) Holly Hunter (Saving Grace)

Elisabeth Moss (Mad Men)

Lead Actress (Comedy)

Tina Fey (30 Rock) Mary-Louise Parker (Weeds)

Sarah Silverman (The Sarah Silverman Program)

Christina Applegate (Samantha Who?)

Julia Louis-Dreyfus (The New Adventures of Old Christine)

Supporting Actor (Drama)

William Shatner (Boston Legal) William Hurt (Damages)

Aaron Paul (Breaking Bad) John Slattery (Mad Men)

Christian Clemenson (Boston Legal)

Supporting Actor (Comedy)

Kevin Dillon (Entourage) Tracy Morgan (30 Rock)

Jack McBrayer (30 Rock) Neil Patrick Harris (How I Met Your Mother)

Rainn Wilson (The Office)

Supporting Actress (Drama)

Rose Byrne (Damages) Chandra Wilson (Grey's Anatomy)

Dianne Wiest (In Treatment) Sandra Oh (Grey’s Anatomy)

Hope Davis (In Treatment)

Supporting Actress (Comedy)

Elizabeth Perkins (Weeds) Vanessa Williams (Ugly Betty)

Jane Krakowski (30 Rock) Amy Poehler (Saturday Night Live)

Kristin Wiig (Saturday Night Live)

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Muscle Flex Inc. Announces Details of its Second Value Priced Product Release; The Beagle StepFit™ Pedometer and the Beagle Mini By Muscle Flex

Los Angeles, California – September 21, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) is pleased to announce details of its second product release, The Beagle StepFit™ Pedometer (www.BeagleStepFit.com). The Beagle StepFit is a multi-functional pedometer that clips onto the waist of an individual for walking or running and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features

Body Fat Monitor

Step Counter

Calorie Burn Counter

Distance Calculator

Exercise timer

Clock with Alarm: 12/ 24 Hour format

The Muscle Flex Beagle StepFit Pedometer will retail at $19.95 and will come with two free Beagle Minis™. The Beagle Mini is a Muscle Flex pedometer that is a step, distance and calorie counter all in one. The Beagle StepFit comes with the Muscle Flex lifetime guarantee.

Muscle Flex is currently developing a 1 and 2 minute short form direct response commercial for the Beagle that will be released nationwide prior to Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colourful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.

Walking is the one form of exercise that is most common in a person’s daily routine and is one of the easiest ways of increasing an individual’s caloric burn rate. Once an individual knows how much they are walking, they can begin to set goals and increase their daily walking activity through the fun and self-motivating features that The Beagle provides. The Beagle is ideal for runners too.

“Muscle Flex is going to get America fit, one step at a time,” replied Danny Alex, CEO of Muscle Flex Inc. “We are very excited about The Beagle StepFit Pedometer and strongly believe that it will be a blockbuster hit for Muscle Flex. One of the key strategies of Muscle Flex is developing strong brand recognition by becoming the defacto name within a product category. We will make the Muscle Flex Beagle StepFit the name everyone in America associates with a high quality pedometer.”

Muscle Flex is soon to release its first value priced product, The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) direct response TV commercial nationally as well as its up and coming sports and active wear lines, The Muscle Flex Premiere™ and Muscle Flex VATA Brasil™ collections (www.MuscleFlexVATA.com) which will be marketed via a 30 minute direct response television program as well as traditional retail. Muscle Flex is expected to release details of its third value priced product in the very near future.

The Beagle StepFit Pedometer by Muscle Flex ... Get Fit One Step at a Time™

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

“The Beagle StepFit” and “Get Fit One Step at a Time” are Trademarks of Muscle Flex Inc.

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The Muscle Flex VATA Brasil Sports & Active Wear Line to be Included in the Distinctive Assets “Andre Agassi’s 14th Annual Grand Slam for Children” Gift Basket by Lash Fary September 25-26, 2009 in LAS Vegas

Los Angeles, California – September 18, 2009 – Muscle Flex Inc. (Pink Sheets:MFLI) announced today that its Muscle Flex VATA Brasil Sports & Active Wear Line will be included in the “Andre Agassi’s 14th Annual Grand Slam for Children” Gift Basket by Lash Fary and Distinctive Assets. The annual Andre Agassi Grand Slam for Children is the largest single fundraising event held in Las Vegas, and it attracts some of the biggest names in entertainment. Since its inception in 1995, the Grand Slam for Children has been distinguished by its roster of cream-of-the-crop entertainers. The Grand Slam for Children concert fundraiser benefits the Andre Agassi Charitable Foundation (AACF), a non-profit organization established in 1994 to assist at-risk youth in Las Vegas, where Agassi was raised.

Andre Agassi’s Grand Slam for Children Event attracts some of the world’s distinguished celebrities. Previous presenters and performers include:

Andre Agassi Paris Hilton

Carlos Santana George Lopez

Josh Groban Seal

Mary J. Blige Emeril Lagasse

Natasha Bedingfield Goo Goo Dolls

Emily Procter Hall & Oates

Celine Dion Matchbox 20

Ellen DeGeneres Jay Leno

Usher John Mayer

Leann Rimes Billy Joel

Sarah McLachlan

“Muscle Flex is extremely honoured to be a part of Andre Agassi’s event,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “It will once again propel Muscle Flex as well as the Muscle Flex VATA Sports and Active Wear Collection in front of and place product in the hands of some of today’s biggest international celebrities. As well, disadvantaged children is a huge focus for Muscle Flex. This is a fantastic event and Andre Agassi and all of the celebrity performers and presenters who have participated have made and continue to make a huge positive impact on the lives of so many children. It is truly an honour for Muscle Flex.”

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.

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Muscle Flex to Seek All Infringement Damages Against World Wrestling Entertainment (WWE) After it was Successful in Defending its “In the Raw®” Trademark Against the WWE’s “Raw” Trademark

Los Angeles, California - September 17, 2009 - Muscle Flex Inc. (Pink Sheets:MFLI) has announced to investors that it will be seeking all infringement damages against the World Wrestling Entertainment for its unauthorized use of “Raw” in Canada which it has used without permission for over 10 years. Muscle Flex has accumulated significant evidence which it believes proves undeniably that the WWE procured the sale and distribution of “Raw” labeled products that infringed on the ‘In the Raw®” wares and services over a period of many years and continue to this day. In 2002, a Cease and Desist order was issued but was ignored by the WWE as they continued to sell “Raw” branded merchandise in Canada knowing that ‘In the Raw’ was a registered trademark.

In a press release dated July 20, 2009, Muscle Flex Inc. disclosed that it was in possession of WWE “Raw” labeled items that it believes directly infringe on its ‘In the Raw’ trademark. Items include: various CDs, VHS tapes and a number of apparel items. According to the WWE’s most recent reported financial quarter, combined sales of WWE's consumer products and digital media business segments produced $40 million in global revenues. In previous quarters, these numbers were even higher.

The multi-year dispute between Muscle Flex’s “In the Raw” and WWE’s “Raw” trademark concluded in April of this year when Muscle Flex successfully defended its “In the Raw®” trademark against WWE “Raw” trademark application 1,153,018 in a final Federal Court appeal by the WWE. Previously, on June 18, 2008, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for "RAW." The ruling confirmed that certain wares listed in the RAW trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw®" registered trademark.

“If someone steals your car and decides to drive it for 15 years knowing it was yours, how would you react?” commented Danny Alex, CEO of Muscle Flex Inc. “Now that the appeal process has concluded, Muscle Flex has begun the process to fully monetize all elements of its ‘In the Raw’ trademark including all infringement and potential damages caused by the WWE in its unauthorized use of ‘Raw’ in Canada. This has been a very long process and I fully intend to bring full and complete restitution to Muscle Flex shareholders … full stop.”

Danny Alex continued, “We are measuring the specific potential damages the WWE has caused over the years and the dilution of our “In the Raw” brand in Canada as a result of WWE’s infringement. In 2002, we issued a Cease and Desist order that was ignored by the WWE as they continued to sell “Raw” branded merchandise, and continue to do so in Canada, knowing that ‘In the Raw’ was and is a registered trademark in Canada and has been for many years prior.”

Muscle Flex Inc. is in the process of developing its first generation of “In the Raw” logo designs that will appear on all branded merchandise. Details of the Muscle Flex ‘In the Raw’ brand are expected to be released shortly.

For additional information regarding the “In the Raw®” trademark and details on the Federal Court and CIPO ruling, please visit our corporate website at www.MuscleFlexInc.com.

“Muscle Flex” and “In the Raw” are Registered Trademarks of Muscle Flex Inc.

Muscle Flex Mission Statement

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

Contact

Danny Alex, CEO

Phone: 310-717-1003

www.MuscleFlexInc.com (Corporate)

www.MuscleFlexVATA.com (Product)

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