Do You Have a New and Innovative Product?
Launch Your Product with Muscle Flex

Do you have a product you think may be a hit on TV?  Are you or your company interested in licensing partnerships? Send an email to the Muscle Flex team.

Direct Response Facts

More than half of all consumers say they’re most likely to learn about new products or brands they’d like to buy from TV commercials according to the Television Bureau of Advertising. Direct Response ads are a way to not only reach those consumers, but to sell to them in real time.

How Cost Effective is Direct Response?

Statistics indicate a person or company should be prepared to spend at least $8,500,000 to reach the entire USA marketplace using traditional distribution and marketing techniques. Utilizing Muscle Flex’s direct response strategies, it costs less than $200,000 in most cases and since growth is underwritten by the profits from sales, no additional capital expense is required.

The Muscle Flex Direct Response System


Create a Brand Through Television

Muscle Flex’s direct response expertise allows an entrepreneur to get their products to market and create real-time demand inexpensively by utilizing proven strategies and techniques.

This Direct to Market business model utilizes a methodology of concentrated marketing efforts and focuses on specific demographic, psychographic, geographic and combined strategies in targeted markets. All of the component parts to Muscle Flex’s direct response system work together seamlessly and are essential to successfully incorporating any direct response marketing program.
The Muscle Flex direct response system maintains a very low fixed structure. The costs associated with the components within the  Muscle Flex direct response methodology have been implemented as a seamless marketing and delivery chain.

The Muscle Flex proprietary direct response system removes the financial risks associated with trying to manage all of the component parts. A direct response campaign is unique because it gives a package of benefits from the media campaign simultaneously.

 

1. Creates Sales
2. Builds a Database of Customers 
3. Creates Brand Awarness
4. Increases Market Share Quickly

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Muscle Flex Direct Response Process


 

Advertising

Customer Places Order

Call Center / Order Capture

Order is Taken and sent to Merchant Services

Merchant Services

Payment is made and order is sent to distribution center

Distribution Center - Pick n Pack

Packages Order and Manages Inventory / Returns / Back-end Operator Services

Delivery

Order is Shipped Via Chosen Route

After the call center accepts and enters the customer order, all other necessary steps are triggered automatically through linked computer programming.  Muscle Flex Inc. has the expertise in creative processes, production, dissemination, media buying, development and execution to structure an ad campaign.



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Multiple Channels Reach Largest Broadest Audience

Muscle Flex`s multi-channel approach combines infomercials, direct sales, retail sales and franchise sales to reach the broadest possible audience within its targeted demographic. A potential customer who doesn’t respond to a Muscle Flex™ infomercial may be induced to purchase the product in a traditional retail setting; another customer may be more inclined to purchase from a Web site or respond to a print ad when coupled with repeated TV exposure

"Muscle Flex" & "Extreme Machine" are Registered Trademarks of Muscle Flex Inc.
 "TheVitamin BUDDY", "The BUDDY Tablet Caddy", "Muscle Flex Premiere", "Natural Fountain of Youth" are Trademarks of Muscle Flex Inc. 
"OneFit" and "VATA Brasil" are Trademarks of VATA Enterprises

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