Patents - Trademarks - Intellectual Property

Muscle Flex Inc. procures and develops intellectual property opportunities that are both services and product based. Very often there is significant value inherent in trademarks and patents associated with products and services. Muscle Flex Inc understands the importance of developing and protecting existing intellectual property and engaging in activities that monetize the inherent opportunities with a particular trademark or patent.

Creating a Brand - Muscle Flex Trademark Philosophy

Muscle Flex knows that it is critical when launching a product to ensure that the product name can be is registered as a trademark.  As you begin to spend a considerable amount of money on a marketing budget, the value inherent in the brand awareness generated from large national campaigns is immense.

The Muscle Flex team has years of intellectual property experience to ensure the critical steps of protecting and developing brand value is in place from the start of a campaign.  The value generated in hundreds of thousands of dollars in marketing a product can be quickly translated into traditional retail opportunities as well as other cross-pollination sales generators.  It is the first step in rolling out any product via direct response.

Canadian Intellectual Property Office (CIPO) Decides in Favor of Muscle Flex Inc.

The June 18^th, 2008 decision by the CIPO Opposition Board confirmed what was believed in that certain wares listed in the WWE “RAW” trademark application 1,153,018 were confusingly similar (and thus lacked distinctiveness) from the "In the Raw" registered trade-mark. The registered wares and services for "In the Raw®" in Canada are:

Services:

"Entertainment services, namely the performance of live music concerts; audio and video recording and production services; composition of music for others; public appearances on behalf of others; and endorsement of products and services of others."

Wares:

"pre-recorded audio compact discs, audio cassette tapes and video cassettes; music videos; posters and photographs; key rings; clothing namely hats, caps, cowboy hats, T-shirts, tank tops, sweatshirts, sweatpants, shorts, pajamas, lingerie, jackets and coats; pens; pencils; erasers; flags; pennants; towels; blankets and sheets; license plates; notebooks and notepads; stickers; playing cards; school bags and knapsacks; computer mouse pads and computer screen savers; watches; condoms."

The 23 page ruling dated June 18, 2008 resulted in the World Wrestling Entertainment’s Canadian trade-mark application 1,153,018 for the WWE “Raw” application being denied for the following wares: